More than a shirt. It’s your club's identity

Tio tailors football kits to your club, making your team feel pro wherever they play

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FOUNDING PARTNER

SHOP COLLECTION

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“Football is the beautiful game. It brings people together, regardless of their differences.”

Pelé

PRODUCTS

Tio Football is a new Swedish brand creating personalised, high-quality teamwear for every club – making football accessible to players of all backgrounds, everywhere.

Matchday Kit

Feel Pro™

Performance level match shirts, shorts, socks & baselayers. Expertly designed for players to feel their best on the pitch.

Training Gear

Made by players, for players

Train like a pro with our performance range: quarter-zips, slim pants, light jackets & grip socks. Designed for comfort & style.

Bags & Accessories

Comfortable & practical

Thoughtfully designed to complement your lifestyle - fitting seamlessly and stylishly into your everyday life.

Footballs (Late 2026)

FIFA Quality balls

Partnering with world-class factories to produce three elite level balls - Pro, Competition & Training.

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“Just look at what we can do when we come together.”

Marcus Rashford

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PRINCIPLES

Our principles guide everything we do. We build genuine partnerships with clubs to make football accessible to players of all backgrounds, everywhere.

Personal

Designed for your identity

Every club is unique. We tailor our design, fit, and service to your team’s identity.

Value For Money

Affordable by design

Football kits shouldn’t cost the world. We keep prices fair - without cutting quality.

Tio RE:USE™

Give kits a second life

We care about the planet’s future. Through Tio RE:USE™, we collect and re-use quality kits for the next season - reducing waste and supporting local clubs.

Giving Back

Football For All™

Each year, Tio supports an under-resourced team - providing kits, equipment, and opportunity, so more players can play.

GET IN TOUCH

More than a shirt. It’s your club's identity Tio tailors football kits to your club, making your team feel pro wherever they play